A lot of large companies have adopted this typeface and made it part of our daily lives and modern culture. Over the years it has become a favourite with designers across the globe, known for its clean, bold and modern look. The name was changed to Helvetica, which is latin for Swiss, in an effort to market the font internationally in 1960. The design was heavily influenced by the Akzidenz-Grotesk typeface created in 1898 by Berthold. Their collaboration produced the idea of a neutral looking font with no specific meaning. It was originally known as Die Neue Haas Grotesk and was created by Swiss typeface designers called Max Miedinger & Eduard Hoffman in 1957. One of my favourite and personally I think understated fonts is Helvetica and Helvetica Neue. In this blog post I wanted to share with you some of my favourite fonts, how they are used and their own individual stories. Typography can change the way a customer thinks about a brand, it can create loyalty, trust and even an affectionate bond. The subtle differences in font design can portray a host of different personality traits, evoke different emotions, create an opinion even subconsciously. The correct font can portray a brands personality uniquely and effectively telling your own authentic story visually. It is so important to nail down which type works for a design, that it can sometimes take hours/days of deliberation before agreeing on one that really represents what you are trying to accomplish. When I look at branding or design it is always the typeface that attracts my attention first. I bet there is even someone out there who loves Comic Sans. There are so many options to choose from and to many amazing typefaces that all have their own charms. We all have our favourites in life, whether it be films, art, food or even relatives! But to ask a designer to name their favourite typeface, now that is a tough question. I love asking designers about what their go to type face is as I find it fascinating to hear different opinions on design and to extend my knowledge of fonts. Most designers have a selection of types that they love and like to re use on projects. When it comes to typography, any designer who admits to using a wide variety of typefaces is probably trying to mislead you. It is a time consuming and extremely important phase of any design job. You can be playful, serious, traditional, even display strength or lightheartedness through a simple character weight. So much emotion, feeling and style can be evoked from even a minimal difference in font choice. It is a very powerful tool that almost goes unnoticed and can have a lasting effect of people without them even knowing. Typography involves the combining of different typefaces together in a meaningful and thoughtful composition.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |